This post was done in parallel to a group of social business thinkers and practitioners, synthesized and excerpted by Peter Kim here.
I left my hometown of NYC for ATX to cure myself of pedestrian rage (NYers version of road rage). This shocks people-- to have left New York City (said with a Texas accent like in the old El Paso commercials) for a funky little Texan town. Truth is, all that NYC offered didn't stack up so well for me, compared to Austin's riches.
I came for the intellectual curiosity UT Austin uniquely offers-- academic freedom most schools don't manage to breed. I came for the start-up spirit Austin Ventures nurtures-- premium value on entrepreneurialism unseen elsewhere. I came for the work ethic that preserves the best of east coast ambition with the backdrop of west coast yoga retreats. I came to raise my family in a place where people genuinely want you to succeed in life.
Quality of life in Austin is simply higher than in the more fast-paced, cut-throat, nail-biting enclaves of the US. Austin is the perfect mix of intellect, athleticism, family-friendliness, creativity, and entrepreneurial spirit. And like attracts like: this unique combination makes us the most ripe breeding ground for social business - thinkers and doers. You won't believe the people you run into at Whole Foods headquarters...
People often dream of moving to NYC. Living in today's Austin makes me wonder whether people will soon dream of someday making it in Austin with the same tenacity. Austin is a great place to work and live. If you're smart, we're hiring; join us!