Monday, March 30, 2009

measuring socially

On Wednesday (4.01.09), Marc Smith and I are talking about social science in social media and the enterprise at the Web 2.0 Expo in SF. Drop by - we have an exciting story to tell. Beyond Buzz: On measuring a Conversation, 10:50am. 

People often confuse social psychology (my background) and sociology (Marc's) but we both approach the study of people quite differently. Whereas I'm interested in an individual's thoughts, feelings, and behaviors and how they are affected by the presence (or implied presence) of others, Marc is interested in people's behaviors, en masse - groups within the context of even larger groups and social structures. We do, however, have a strong common thread of "things social" and above all, an intense focus on what to measure and how.

Social media are overflowing with opportunities for each of our goals and methods. Our talk proposes going beyond buzz-- getting people away from the flat and limited paradigms paradoxically used today in the rich, interactive context social technology affords. 

We'll be focusing on:
  • Honing the signal amidst all the noise
  • Knowing more about the individuals producing the signal
  • Identifying the roles individuals play in communities
  • Exploring the aggregated relationships that create a conversation ecosystem

Marc also is the pioneer of NodeXL, a free social network analysis tool, so you can leave our session empowered to proceed immediately.

We'll be showing some interesting data tying our perspectives together and, we think, pointing toward the future of measurement in the enterprise.

Let me know if there's a certain angle you're eager for us to pursue.

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