Tuesday, November 3, 2009

Three masquerades of metrics

Below is an excerpt of a post I wrote for our Collaboratory today. Curious to hear readers' thoughts on measurement flaws and opportunities in the social space. Please find the full post here

[There are three major opportunities that could help unlock the value of conversations and other social interactions. But first, we have to overcome some very basic human tendencies:
  • the ease of counts 
  • the shine of the surface 
  • the convenience of snapshots. 
We need to abandon some traditional standards and stop forcing social data into shapes and sizes that work for other media measurement. Tomorrow is about patterns, depth, and dynamic metrics.]

No comments: