Over the past seven years I've become increasingly frustrated when people talk about things like influence, engagement, community, or collaboration (to name just a few) without enough of a nod to the wealth of data in social science.
I've blogged before about my concern that business is "awaiting igon valuation." This is the idea inspired by Steven Pinker's review of Malcolm Gladwell's “What the Dog Saw,” that there are solutions available to some of today’s more complex business problems, but they need to be made into banal generalizations before catching on.
Starting today, I've decided to apply myself to this 'cause'. I'm dedicating myself-- with a new professional venture-- to defy igon valuation and introduce more of the richness from psychology to business via research. KNowable Research, name courtesy of my former colleague, Peter Kim.
The origin of my idea is simple-- and you can walk through this from the perspective of an individual or a business:
- Online and mobile platforms for social interaction and the resulting data have made the formerly invisible dynamics of human attitudes, cognition and behavior more salient.
- This awareness has changed the ways we relate to people, places, and products.
- To be successful, businesses require a deeper understanding of these 'ways we relate' and the underlying thoughts and attitudes, through known principles from social science.
More to come.
*Photo credit: Kurt Lewin, the father of social psychology. Image in public domain via About.com