"People give me the cold shoulder when I'm using my corporate account, they're surprised and delighted when I relay the same content from my personal one."
So the enterprise becomes a group of individuals, and we redefine the collective identity or personality of that enterprise.
What happens when an individual leaves? Do they take that piece of corporate personality with them? What's the impact on the enterprise?
Reminds me of the relationship literature: how we are like overlapping venn diagrams of "me" and "romantic partner" and therefore suffer greatly upon break up. Part of you disappears.
More important than departures, companies could face some serious identity crises in the near future as we figure out the balance between collective and individuals. Rolling people up into a 'greater sum' preserving their freedom to act as individuals... If not marriage counselors, maybe we can look to sports' coaches for advice.