Monday, October 5, 2009

Lab, Sweet Home(page)

Today we launch our laboratory on social business design: The Collaboratory.

It’s a work in progress, and today is the first step. When you arrive, you’ll notice a window on our world of work: a live stream of our communication-- sharing files, yamming, tweeting, and yes, emailing, since no one is perfect yet.

The Collaboratory moonlights as our web presence, offering more information about our company, curating readings about social business design, and eventually inviting clients to engage with us in social business. Rather than making it a static repository of knowledge, we’re testing out new ways to make it more dynamic and blur the lines of transparency and other notions, previously standards of how business has been done.

My favorite aspect of it is its experimental nature, so please participate and help us turn it into something really interesting. We've also posted our first piece of thought leadership, available for download. I hope this stimulates millions of questions from you, particularly about the interface of social science and business; I encourage you to engage, question, critique, comment. We've been thinking about these concepts for just over a year now and are excited to open our doors and engage with our ecosystem.

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